While working at the Consumer Electronics Association on the CES event, I was convinced that no matter how many exhibitors involved in a show, show management needs to have a personality behind the event's good works.
By way of personality, I mean that the key event staff needs to be known as people working hard, spending budget efficiently, focused on exhibitor issues and challenges, in touch and creating value.
In the case of a not-for-profit trade association as owners of an event, promoting the mission on the organization and the good works the event net proceeds creates is a great asset.
The recent Expo Magazine article the Wizardy of Web 2.0 pointed out a terrific blog by the show managers behind the National Stationary Show
I love it i love I love it and here is why:
1. Creates personality for the show organizers - and boy do they have it
2. Highlights and demonstrates their passion and hard work behind the scenes
3. Creates a caring environment to the exhibitors
4. Highlights product and new ideas
5. Has fun and energy
The NSS Girls have done it right! Congrats Arque, Jess, Kelly, Rosanne & Patti!!
By way of personality, I mean that the key event staff needs to be known as people working hard, spending budget efficiently, focused on exhibitor issues and challenges, in touch and creating value.
In the case of a not-for-profit trade association as owners of an event, promoting the mission on the organization and the good works the event net proceeds creates is a great asset.
The recent Expo Magazine article the Wizardy of Web 2.0 pointed out a terrific blog by the show managers behind the National Stationary Show
I love it i love I love it and here is why:
1. Creates personality for the show organizers - and boy do they have it
2. Highlights and demonstrates their passion and hard work behind the scenes
3. Creates a caring environment to the exhibitors
4. Highlights product and new ideas
5. Has fun and energy
The NSS Girls have done it right! Congrats Arque, Jess, Kelly, Rosanne & Patti!!
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2 comments:
Thanks so much for the nice words! I'm glad you enjoy reading our blog. We really love developing and writing it each week.
*Jess*
Show Coordinator, National Stationery Show
Margaret,
You zeroed in on the core goal of NSSGirls -- to personalize the management team, while building community. We have gotten some great results already. I firmly believe that management needs to be viewed as part of the "we" instead of the "they". We are part of the industry and we want to talk about the industry to the industry in a way that, while strategic, is highly personal and anything but corporate. Thanks for the Kudos!
Patti Stracher, Show Manager, National Stationery Show
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