Today, I had a great information exchange conversation with meeting technology guru, Stephen Nold, President of Advon Technologies. In reading his blog, he pointed to a fantastic Web 2.0 YouTube video done by a Kansas State professor. I f you want an eye opener on Web 2.0 and what is ahead, view it here.
No doubt that the interactivity expectations are going to hit in all aspects of society but what are the short-term and long-term implications for event marketing and trade shows?
In our attendee-base at the BIO International Convention, we already have seen growing expectations that the event host will be a conduit, filter, and personalization specialist for the attendees. The attendees expect us to help them cull through the topics, pick out the trends and connect to the right contacts - exhibitors and colleagues - to help with their pressing business challenges.
Now how does a staff, who is focused on event operations, logistics, management and safety turn their heels and become a event personalization specialist?
Well, I turn to where I have turned to for the last 20 years in association and trade show management:
- partners
- techology
In later posts, I will share my experiences with great partners and technology applications.
For now, I will say that I think the idea of participatory journalism and search and tagging technology will start to meet the immediate needs of attendee expectations.
Participatory journalism? Yes, bringing in trade publication editors, attendees, industry consultants, etc, to contribute opinions, predictions, and content to help the event organizer meet the attendee expectations.
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