Your Email Marketing and Web Site Strategy

If your email strategy and your web strategy are in parallel --you can drive traffic to your web site via email marketing.
There are certainly many factors in effective email marketing. However, you have to be willing to plan a campaign and then measure the results, then tweak, then repeat - send, measure, tweak, send, measure, tweak...the story of my work life......

Below are email campaigns and and web traffic---by weeks out from an event.