Thursday, December 27, 2007

Technology Impact on Events

When contemplating the question
"How is technology reshaping trade shows?"

I came up with this list (from the attendee side)

1.Targeting audiences and creating interactivity
2.Driving valuable connections via social networking tools
3.Aligning email & web strategies
4.Providing relevant user content

The Results = Increased Attendee Value

2 comments:

don said...

Totally agree and wouls like to add one more - Gaining increased productivity with well-organized management. I've recently come across this story. I'm sure there are many more like this today. People who use the new technologies gain real results - that's a fact. We get more and more proof every day.

don said...

Totally agree and wouls like to add one more - Gaining increased productivity with well-organized management. I've recently come across this story. I'm sure there are many more like this today. People who use the new technologies gain real results - that's a fact. We get more and more proof every day.